As the sole e-commerce specialist, I built and independently managed a new Amazon storefront, connecting marketplace setup with the day-to-day work of selling physical products.
Set up Seller Central and FBA, then managed listings, inventory, orders, and fulfillment.
Created A+ Content, product photography, and descriptions; managed Amazon PPC, keyword research, and SEO.
Coordinated product launches with office and factory staff and suppliers.
Managed approximately 50 products overall, including 15 on Amazon, plus Shopify product pages, SKUs, pricing, promotions, and landing pages. Tracked sales, traffic, conversion, and advertising performance in Google Analytics, Excel, and Google Sheets.
02
STARBRANDS · PLATFORM MIGRATION
Moving a multi-brand catalog to Shopify
I led a Magento-to-Shopify migration as the sole e-commerce specialist at Starbrands, reporting directly to the owner and coordinating external technical support.
Managed product data, SKUs, imagery, descriptions, and catalog organization for 10,000+ products.
Corrected tags, metadata, and SEO information during the migration.
Coordinated a Shopify specialist for custom coding and managed storefront operations after launch.
10,000+ products migrated; two storefronts serving 30+ brands.
Coordinated vendors, clients, contractors, and partners. Managed the e-commerce and digital launch for an exclusive JICO product partnership, alongside email marketing, paid advertising, landing pages, and promotional content.
03
PIXELXPOWER · CREATIVE BUSINESS
Taking creative products from idea to market
As artist and owner, I manage product development, online promotion, customer communication, and business administration.
I create art, product photography, graphics, and digital and print marketing materials, while estimating project schedules and material costs.
I created these A+ Content pieces for Wonder Soil, translating product information into branded banners, ingredient graphics, lifestyle collages, and product-use visuals for Amazon shoppers.
Brand banner
A branded A+ header combining the Wonder Soil identity with product imagery and headline messaging.
I created product brochures, retail product sheets, and comparison graphics to present the Wonder Soil range. These pieces show how I organize detailed product information into consistent, branded sales materials.
Archived work samples; pricing and product details reflect the original materials.
Product brochure · outside
A three-panel brochure bringing together brand messaging, ingredient information, and retail channels.
At Starbrands, I led product-data migration and catalog organization, coordinated an external Shopify specialist for custom development, and managed storefront content and digital merchandising. These screenshots document the old and new LP Tunes website, alongside promotional banners from my work.
Website before & after
Before · LP Tunes
The earlier storefront, shown as context for the website update.
Starbrands Networks · Photography by Farrah Letten
Product photography
I photographed audio products during my time at Starbrands, from cartridge macro details and catalog images to styled product arrangements and lifestyle settings.
Stylus lineup
A coordinated arrangement of colorful styli, photographed against a dark turntable surface.
I created social media visuals for product launches, retail promotions, seasonal messaging, and merchandise. This collection combines styled photography, product-focused layouts, and branded campaign graphics.
Archived campaign examples; offers and dates are shown as originally designed.
JICO DJ Series launch
A coming-soon announcement combining an arranged product photograph with JICO and LP Tunes branding.
I created social media posts and designed a two-sided business card for Blunt Farms, adapting the brand’s visual identity across product features, promotional layouts, and printed materials.
Social media posts
CBD oil lifestyle post
An outdoor product photograph using natural light and open sky to frame the branded bottle.
I created the PixelxPower logo and business cards, carrying the same visual identity into a biolink page that gathers my links in one place. These pieces connect my creative work with the day-to-day presentation of my own business.
PixelxPower logo
My logo design combines a pixel-art character, bold lettering, and a warm red-and-orange background.
Through PixelxPower, I create handmade products and present my work at trade shows. These photographs show the product range and how I bring the collection together in indoor and outdoor booth displays.
Product photographs
Color-coordinated charms
A product photograph displaying five beaded charms in distinct color palettes, with layered shapes and matching straps.
Hands-on ownership across commerce and creative work.
January 2023 – Present
Trenton, MI
Artist & Owner · PixelxPower
Creative-product development, photography, marketing, customer communication, trade-show participation, and business operations.
October 2019 – May 2021
Las Vegas, NV
E-Commerce & Social Media Manager · Wonder Soil
Sole e-commerce specialist managing Amazon and Shopify, product launches, fulfillment coordination, paid advertising, email marketing, and performance reporting. Developed marketplace expansion plans for Walmart.com, The Home Depot, Lowe’s, eBay, and Facebook Marketplace.
October 2020 – February 2021
Las Vegas, NV
Web Designer · Blunt Farms & NVFIRE
Responsive websites and stores in WordPress and Wix, Photoshop mockups, and ongoing content and design updates.
August 2016 – April 2019
Las Vegas, NV
E-Commerce & Social Media Manager · Starbrands Networks LLC
Sole e-commerce specialist overseeing two storefronts and 30+ brands. Led catalog migration, coordinated launches and contractors, and managed merchandising, SEO, email, advertising, and social content.
Social Media & Campaign Creative
I created social media visuals for product launches, retail promotions, seasonal messaging, and merchandise. This collection combines styled photography, product-focused layouts, and branded campaign graphics.
Archived campaign examples; offers and dates are shown as originally designed.
JICO DJ Series launch
A coming-soon announcement combining an arranged product photograph with JICO and LP Tunes branding.
View full size (opens in new tab)JICO product collection
A colorful product arrangement on a record, paired with retailer and brand identification.
View full size (opens in new tab)JICO product showcase
A branded grid highlighting individual stylus details and the range available through LP Tunes.
View full size (opens in new tab)Custom cartridge sets
A styled flat-lay photograph presenting four cartridge assemblies with contrasting colors.
View full size (opens in new tab)Valentine’s Day creative
A seasonal brand graphic built around a heart-shaped vinyl record composition.
View full size (opens in new tab)LP Tunes merchandise
A social media image featuring music-themed shirts worn in a casual setting.
View full size (opens in new tab)